SHINE - Bbm Deion

Written by: Trey Fox

Bbm Deion is a rising star based in Lubbock, TX, who has built quite the buzz in music circles this year. In 2022, the 18-year-old rapper released four highly regarded singles that were packaged into a collection called “face 2 face.” Deion has been covered across the musical map, receiving editorial placements from platforms such as Spotify, Fashionably Early, SoundCloud, and Genius. To keep the momentum going, Deion recently dropped his debut EP, “SHINE.” The 15-minute record is full of memorable moments in its modern production choices and in Deion’s melodic and lyrical approach to crafting songs.

Deion begins the record on a strong note with “Take Off,” a fitting intro that feels emblematic of the success he’s enjoyed thus far in his career. He raps with supreme confidence and flair, and his rhymes are quick-witted. “Set It Off” is a slight shift with moodier production. Deion’s tone is more melodic, singing about his heart turning cold and navigating phony relationships. He delves further into this on “Runner,” saying that he knows, “Some niggas faking/They get cut like a rope.”

Deion picks the pace back up on “Get Even,” vowing to settle scores. “Know some people hate me in my city/I’m still breathing,” he reflects. The production is dynamic with swirling synths and booming 808s, and it transitions with dark piano riffs. “Sky High,” the EP’s official closer, is another hit-worthy record that sees Deion revel in his success while looking back on overcoming past struggles. The bonus track, “Dangerous,” is incredibly heartfelt. Deion confesses to dealing with drug use to cope with his traumas. He desires to leave his past life behind, asking, “Why you using Glocks like it’s your instrument? Put it down, go get you some money/We some businessman.” Deion is looking ahead, intent on shining on his path in music.